In case you missed it, Chris Jericho had a controversial return to Raw last night and can be viewed in the video above. If you are any kind of professional wrestling fan, the NOTION of Y2J returning to the WWE should be very appealing to you. That’s what makes what he did last night so interesting. There is tons of negative feedback pouring out from all corners of the internet. Not necessarily directed at Jericho himself, more in response to how Jericho’s return was handled by the WWE. Our pal Scott Burress from Operation Sports (the worlds biggest sports video game website) had some very strong opinions:
Burress is a former guest of The Chad Dukes Wrestling Show and a life long WWE supporter. Clearly he wasn’t pleased and likely speaks for a large number of wrestling fans. At this point, you have to agree with his complaint about the “It Begins” video campaign leading up to Jericho’s return. As of right now? They don’t fit.
Perhaps a slow burn is indeed planned and in a month, all will be made clear. For now, it looks like the slapped an Undertaker/Stephanie McMahon viral promotion on Jericho’s back and pushed him through the curtains.
Not everyone was so down on the return of the first undisputed champion in WWE history. Former champion John Layfield weighed in on Chris Jericho’s debut and seemed to take a “big picture” approach:
Unless JBL sits in on the writers meetings, I’m not sure he could see how this storyline is going to end up with the information we currently have. If the goal was to immediately turn Jericho heel and create a stir online? Mission accomplished. However, the skeptics have a right to question the WWE during this series of events. With all the re-writes and story changes reportedly happening sometimes hours before Raw, it’s tough to believe this is all planned out to perfection.
The viral campaign was well executed . Slipping the links to youtube videos randomly into the show. ”Breaking in” to video packages to show clips of the two spooky kids discussing our doom? Great stuff. But now that we know? And Jericho is here? It doesn’t add up.
Make no mistake, the WWE is a better place with Chris Jericho on the roster. I just hope JBL is right and this is all part of some larger story arc. Unfortunately, history would tell us that is most likely not the case. Let’s cross our fingers.